This time BCCI wants no stone unturned. They are making all efforts to ensure a peaceful and cordial cricket series with Australia. India’s last visit to Australia is remembered for the controversies and mud slugging between both sides. The racial abuse between Harbhajan Singh and Andrew Symonds even went to ugly extends crossing the limits of sportsman spirit. This time BCCI is taking extreme precautionary efforts. The cricket regulatory board of

India is in all efforts to ensure that the series is played in the best possible spirit. As an anticipatory move the BCCI has written to series broadcasters Neo Sports, asking that they should not air provocative commercials promoting the series.

A top BCCI official confirmed the news and said that they don’t want any move from television channels or advertisement agencies that will disrupt the relation between both the countries. This decision is taken keeping in mind the advertisement that was aired during the Sydney Test in January which had racial remarks in it. The Indian skipper Anil Kumble after the Test told in a press conference that only one team was playing in right spirit.

An advertisement that was telecasted recently has made BCCI furious. In a letter to Digvijay Singh, chief executive of Nimbus, N. Srinivasan, BCCI treasurer, has asked to withdraw the advertisement that showed the pictures of newspapers showing the spat between Harbhajan Singh and Andrew Symonds with “Maa ki - Monkey” quotations. It further had a caption “It’s time to pay back”,” which simply is condemnable. The BCCI feels that the advertisement is in wrong taste and may harm the interests of game. The cricket board never want anyone to repeat any such incident or any incident that will spark a wild fire between two countries. But with Virender Sehwag and Ricky Ponting again making comments on the Sydney Test, let us now wait and see what will happen now and how far BCCI will be able to go ahead with its efforts.

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