Taking a look at the structuring of professional leagues in the U.S. and Canada will help Indian cricket in managing finance in effectively. The players in the NBA, NFL or the baseball leagues are perfect professionals who along with playing also know how to manage the finance. They have a market place to get supported. Talent will do find market without any extra effort. Most of the players in the west sign up professional contracts for seven years based on the performance. Major leagues will provide berths based of performance. If you fail to make it, then is dumped to minor leagues. But, Indian cricket is miles away from that.

Financial experts feel a lot of difference between the sports scenario in India and the US. In India, the market is not as deep as it is in the U.S. Generally, in the Indian market talent to command price tag bring high price, while those who are not part of that small group fails to earn big money. But in the U.S., compensation comes on the basis of performance. The endorsement packages in most times are much higher than the performance many, may be by many multiples. It is time to ask our self that if it is the right way. This comes in the background of doubts raised by puritans regarding the assets garnered by cricket players. Is big money killing the game?

Cricket in India is a religion. It is lucrative and attracts flow of immense money. The effective marketing strategy adopted by the cricket bodies of mixing the game with films, have run well. Cricket stars do attract a lot of endorsements with their mass appeal and popularity that they enjoy among a large section of the nation. No one can deny that good money is a must for the growth of the game. No one even is upset of celebrities endorsing products. But the question is, whether do they deserve such a large wealth? Aren’t this heavy cash burning their talent? If someone doubts of many players commitment to the game; we cannot find fault in that.

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